i've found my true calling

and that's to be in advertising. Today an ex creative director of a big ad firm talked to us in class. Her team was in charge of the mastercard campaign. Yeah, one of her people came up with the 'there are some things money can't buy, for everything else..' line. I thought it was cool that the ads have been running for nine years now. They have to find new ways of making it fresh-- they got the guy who does the voice to be in the spot itself. So apparently the best advertising is emotional advertising. I like that. I also like the idea of working 18 hours day on something you like. I shall sleep on that thought.